277 lines
11 KiB
Python
277 lines
11 KiB
Python
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"""
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Apex Pitch Generator Module
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============================
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Generate personalized cold outreach pitches based on pain signals.
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Focus: Lead Generation as highest-margin service.
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"""
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from .logger import get_logger
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# Pitch templates by pain signal
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PITCH_TEMPLATES = {
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'missed_calls': {
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'hook': "I noticed {count} recent reviews mentioning people couldn't reach {business} by phone",
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'problem': "Every missed call is a potential customer going to your competitor",
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'solution': "I help businesses like yours capture every lead with smart call routing and instant follow-up",
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'proof': "My last client recovered $12K/month in lost leads within 30 days",
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'cta': "Can I show you how in a quick 10-minute call?",
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},
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'no_website': {
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'hook': "I noticed {business} doesn't have a website yet",
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'problem': "In 2026, 87% of customers search online before choosing a local business",
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'solution': "I build fast, mobile-friendly websites that actually generate leads (not just look pretty)",
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'proof': "Average client sees 15-20 new inquiries per month within 60 days",
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'cta': "Want to see some examples of sites I've built for {industry} businesses?",
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},
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'broken_website': {
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'hook': "I checked {business}'s website and noticed {issue}",
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'problem': "This is likely costing you customers right now — Google penalizes broken sites in search rankings",
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'solution': "I can fix this in 48 hours and get you back in Google's good books",
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'proof': "Fixed 23 sites this year with avg 40% traffic increase within 2 weeks",
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'cta': "Want me to send you a quick video showing exactly what's broken?",
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},
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'low_rating': {
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'hook': "I noticed {business} has a {rating}★ rating with some concerning recent reviews",
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'problem': "Anything under 4 stars is actively pushing customers to competitors",
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'solution': "I help businesses rebuild their online reputation and respond professionally to negative reviews",
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'proof': "Took a Joondalup dentist from 3.2★ to 4.6★ in 90 days with zero fake reviews",
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'cta': "Can I share the exact system I use?",
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},
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'recent_1star': {
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'hook': "I saw {business} got {count} one-star reviews in the last month",
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'problem': "Unaddressed negative reviews stay on Google forever and scare away new customers",
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'solution': "I help business owners respond professionally and turn critics into advocates",
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'proof': "One client recovered from 8 bad reviews to 4.8★ rating in 60 days",
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'cta': "Want to see the response templates that actually work?",
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},
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'unclaimed_gmb': {
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'hook': "I noticed {business}'s Google Business profile appears unclaimed",
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'problem': "Unclaimed profiles can't be optimized, so you're missing out on free local search traffic",
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'solution': "I can claim and optimize your profile in 24 hours — it's the easiest SEO win available",
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'proof': "Optimized profiles typically see 30-50% more calls within 30 days",
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'cta': "Want me to walk you through the process?",
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},
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'few_reviews': {
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'hook': "I noticed {business} only has {count} reviews on Google",
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'problem': "Businesses with fewer than 20 reviews are invisible to most customers",
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'solution': "I run ethical review generation campaigns that get real customers to leave real reviews",
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'proof': "One client went from 12 to 87 reviews in 90 days — all genuine",
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'cta': "Want to see the system I use?",
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},
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'no_contact_form': {
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'hook': "I noticed {business}'s website doesn't have a contact form",
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'problem': "You're relying 100% on phone calls, which means you're missing 60% of leads who prefer to fill forms",
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'solution': "I add smart contact forms that capture leads 24/7 and send instant SMS notifications",
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'proof': "Added forms to 15 sites this quarter — average 22 new leads/month per site",
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'cta': "Can I mock up what it would look like on your site?",
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},
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'slow_website': {
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'hook': "I tested {business}'s website and it took {load_time} seconds to load",
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'problem': "Google's threshold is 3 seconds — anything slower loses 40% of visitors instantly",
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'solution': "I optimize websites to load in under 2 seconds without rebuilding them",
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'proof': "Average optimization takes 4 hours and improves load time by 60%",
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'cta': "Want me to send you a speed report with specific fixes?",
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},
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'not_mobile_friendly': {
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'hook': "I checked {business}'s website on my phone and it's not mobile-friendly",
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'problem': "78% of local searches happen on mobile — Google actually hides non-mobile sites from phone users",
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'solution': "I make existing websites mobile-friendly without a full rebuild",
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'proof': "Mobile optimization typically recovers 30-40% of lost mobile traffic",
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'cta': "Want me to show you what your site looks like on a phone right now?",
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},
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}
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# Service pricing (for context, not mentioned in pitch)
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SERVICE_PRICING = {
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'Lead Generation + Call Tracking': {'setup': '$1,500', 'monthly': '$500/mo'},
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'Website Development': {'setup': '$1,500-$3,000', 'monthly': '$150/mo hosting'},
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'Website Maintenance': {'setup': '$500', 'monthly': '$300/mo'},
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'Reputation Management': {'setup': '$800', 'monthly': '$400/mo'},
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'Review Response Service': {'setup': '$300', 'monthly': '$200/mo'},
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'GMB Optimization': {'setup': '$500', 'monthly': '$150/mo'},
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'Review Generation Campaign': {'setup': '$500', 'monthly': '$300/mo'},
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'Lead Capture Optimization': {'setup': '$600', 'monthly': '$100/mo'},
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'Website Performance': {'setup': '$400', 'monthly': '$0'},
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'Mobile Optimization': {'setup': '$500', 'monthly': '$0'},
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}
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def generate_apex_pitch(lead, pain_data, channel='sms'):
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"""
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Generate a personalized apex pitch for a lead.
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Args:
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lead: Business data dictionary
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pain_data: Pain detection results from detect_pain_signals()
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channel: 'sms', 'email', 'call', or 'gumtree'
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Returns:
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Dictionary with pitch components
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"""
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logger = get_logger()
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if not pain_data or not pain_data.get('signals'):
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return None
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# Get primary signal (highest pain)
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signals = pain_data['signals']
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primary_key = max(signals.keys(), key=lambda k: signals[k].get('signal_info', {}).get('weight', 0))
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primary_signal = signals[primary_key]
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# Get template
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template = PITCH_TEMPLATES.get(primary_key)
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if not template:
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# Fallback to generic
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template = {
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'hook': f"I noticed {lead.get('name', 'your business')} has some opportunities to improve online presence",
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'problem': "These issues are likely costing you customers every day",
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'solution': "I help local businesses fix these problems and generate more leads",
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'proof': "Working with Perth businesses for 5+ years",
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'cta': "Can I show you how?",
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}
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# Build context
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context = {
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'business': lead.get('name', 'your business'),
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'industry': lead.get('category', 'local'),
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'rating': lead.get('rating', 0),
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'count': primary_signal.get('count', 1),
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'load_time': '',
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'issue': '',
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}
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# Add website-specific context
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if 'slow_website' in signals:
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details = signals['slow_website'].get('details', {})
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context['load_time'] = f"{details.get('load_time', 4)}"
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if 'broken_website' in signals:
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details = signals['broken_website'].get('details', {})
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issues = details.get('issues', [])
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context['issue'] = issues[0] if issues else "some technical issues"
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# Fill template
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try:
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hook = template['hook'].format(**context)
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problem = template['problem'].format(**context)
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solution = template['solution'].format(**context)
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proof = template['proof'].format(**context)
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cta = template['cta'].format(**context)
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except KeyError as e:
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logger.warning(f"Missing context for pitch template: {e}")
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hook = f"I've been looking at {lead.get('name', 'your business')} online"
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problem = template['problem']
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solution = template['solution']
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proof = template['proof']
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cta = template['cta']
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# Format for channel
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if channel == 'sms':
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# Short, punchy, under 160 chars ideally (but up to 320 OK)
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pitch = f"{hook}. {cta}"
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if len(pitch) > 160:
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pitch = f"{hook[:80]}... {cta}"
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elif channel == 'email':
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# Full pitch with all components
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pitch = f"""Hi,
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{hook}.
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{problem}.
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{solution}. {proof}.
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{cta}
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Cheers,
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Zul
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Darwisyah Digital Media
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0405 022 460"""
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elif channel == 'call':
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# Conversational script
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pitch = f"""OPENING:
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"Hi, is this {lead.get('name', 'the business')}? This is Zul — I'm a local business owner in Perth. I'll be quick.
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{hook}. Is that something you've noticed yourself?"
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PROBE:
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"How has that been affecting your business?"
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PITCH:
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"{solution}. {proof}."
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CLOSE:
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"{cta}"
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OBJECTION HANDLING:
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- "Not interested": "Totally understand. Can I send you a quick 2-minute video showing what I found? No pressure either way."
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- "How much?": "Depends on what you need — happy to give you a ballpark if you tell me more about what's not working."
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- "Send info": "Will do — what's the best email? And quick question — what's your biggest challenge right now with [problem area]?"
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"""
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elif channel == 'gumtree':
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# Casual, local tone
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pitch = f"""Hi there,
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I came across {lead.get('name', 'your business')} online and noticed {hook.lower()}.
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{problem}.
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I'm Zul, a local Perth guy who helps businesses fix exactly these kinds of issues. {solution}. {proof}.
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{cta}
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Happy to chat — no hard sell.
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Cheers,
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Zul
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0405 022 460"""
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else:
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pitch = f"{hook}. {problem}. {solution}. {proof}. {cta}"
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result = {
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'pitch': pitch,
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'channel': channel,
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'primary_service': pain_data.get('primary_service'),
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'pain_score': pain_data.get('pain_score'),
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'hook': hook,
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'problem': problem,
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'solution': solution,
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'proof': proof,
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'cta': cta,
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'pricing': SERVICE_PRICING.get(pain_data.get('primary_service'), {}),
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}
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logger.info(f"Generated {channel} pitch for '{lead.get('name')}': pain_score={pain_data.get('pain_score')}")
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return result
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def generate_batch_pitches(leads_with_pain, channel='sms'):
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"""
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Generate pitches for multiple leads.
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Args:
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leads_with_pain: List of (lead, pain_data) tuples
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channel: Pitch channel
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Returns:
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List of pitch dictionaries
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"""
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pitches = []
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for lead, pain_data in leads_with_pain:
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if pain_data and pain_data.get('pain_score', 0) > 0:
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pitch = generate_apex_pitch(lead, pain_data, channel)
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if pitch:
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pitches.append({
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'lead': lead,
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'pitch': pitch,
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})
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return pitches
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